Los Angeles Cleantech Incubator
Head of Creative
A non-profit organization creating an inclusive green economy for the people of Los Angeles
As Head of Creative at LACI, I lead the development and execution of strategic creative initiatives that align with our communication and branding objectives. My role involves guiding cross-functional teams to produce compelling visual content across digital, web, and print platforms. I leverage data-driven insights to enhance brand presence and user engagement, overseeing high-impact projects such as website redesigns and key reports, which have significantly revitalized LACI’s visual identity and effectiveness.
I executed a comprehensive branding refresh for LACI, which included a complete website redesign, integrating a UI/UX strategy informed by performance data from the previous site. This project extended to enhancements across all marketing assets and the development of targeted digital and social media campaigns to increase audience engagement.
In addition to these updates, I played a key role in the creative strategy for various program recruitment efforts, aligning them with the newly refreshed brand to attract the right applicants. I also provided creative direction across various multimedia projects, including video editing and voiceover, ensuring a cohesive and polished aesthetic throughout all visual and auditory elements. This work collectively strengthened LACI’s brand presence and deepened its connection with its audience.
